Ster-Kinekor, South Africa’s largest film exhibitor, had its biggest “out of season” weekend for admissions in 2025 from May 23-25, demonstrating that cinema remains a powerful draw.
“This once again is proof that cinema is alive and well, and that audiences still prefer watching the new release of a blockbuster title on the big screen. It also proves that movie magic is not regulated by the calendar,” says Mark Sardi, CEO of Ster-Kinekor.
Weekend Box Office Hits
The remake of Disney’s “Lilo & Stitch” led the weekend, marking the second-biggest opening of 2025 by attendance, just behind “The Minecraft Movie.” The beloved Hawaiian alien adventure clearly resonated with audiences of all ages.
For action fans, “Mission: Impossible – Final Reckoning” delivered the biggest action opening of the year across Ster-Kinekor sites. Tom Cruise’s latest mission, filmed for IMAX, was a major highlight, with Ster-Kinekor capturing an impressive 58% share of its weekend box office. This strong showing reinforces Ster-Kinekor’s position as a key player in the theatrical distribution of action blockbusters.
Looking Ahead: New Developments and Promotions
In other news, Ster-Kinekor will close its Cavendish Square cinema complex in Cape Town on June 12 due to a non-renewal of its lease. However, the company is actively investing in its remaining complexes to enhance the movie-going experience.
Ster-Kinekor’s “Throwback Cinema” promotion, offering older titles for just R50, continues to be popular. The “Epic Deal” promotion for SK Club members (free to join) provides a ticket, regular drink, and popcorn for R149.90, making movies more accessible.
Upcoming Blockbusters
Movie lovers have a feast of big titles to look forward to in the coming months:
“How to Train Your Dragon” – June 13
“F1 The Movie” (also in IMAX) – June 27
“Jurassic World Rebirth” – July 4
“Smurfs” – July 11
“Superman: Legacy” (also in IMAX) – July 11
“Fantastic Four: First Steps” (also in IMAX) – July 25
Sardi also confirmed that Ster-Kinekor is in advanced stages of opening cinemas at four new commercially attractive sites across the country, with plans for multiple upgrades to current locations. New Kids’ Cinemas and luxurious Cine Prestige offerings are also set to launch at key sites within the next few months.