We all need a laugh, and thanks to South Africa’s best network, you can now get it on demand, at a quick click of a button. Vodacom’s affordable video-on-demand service, Video Play, is proud to announce that Riaad Moosa’s comedy special, Life Begins, will be its first major local title to be released on the platform. The side-splittingly funny one-man show will be available for download on the platform from Friday, 26 April 2019.

As an award-winning comedian, actor, writer and presenter, Riaad Moosa is one of South Africa’s most renowned funny men. So, as a leading video-on-demand provider of unsurpassed high-quality content, Video Play is proud to feature the top entertainment value of Moosa’s international-quality comedy series.

“I’m very excited to be a part of this! The title of my show ‘Life Begins’ is about having the psychological mindset of starting new things in my 40’s. So being the first local title on Video Play fits in perfectly with that theme. And I’m sure that there will be many more great titles to come,” comments Riaad.

Vodacom’s affordable video-on-demand service, Video Play has had an incredible uptake since its launch in August 2018, with over 2-million subscribers. But with a proliferation of affordable video-on-demand platforms available to the South African market, what is it that gives Video Play the competitive edge?

Recognising the consumer’s need for flexibility and freedom of choice, Vodacom has ingeniously developed an adaptable subscription model that puts the power in consumers’ hands. Forget being tied down to a monthly subscription. Video Play gives consumers the liberty of choosing a daily, weekend or even monthly package. Blockbuster movies can even be viewed for a once off cost, without subscription. Furthermore, these bundles can be purchased according to niche categories and genres, from Bollywood movies to gospel music.

Consumers are able to pay for movies and series by using their airtime or adding it to their bill, eliminating the need for a credit card. Subscribers are even able to purchase video-specific data at a fraction of the price to consume constant content without overspending. With daily subscription starting from R5 a day, instant entertainment has never been more affordable.

Zunaid Mahomed, Group Digital and Fixed Services Officer, says: “Vodacom’s affordable video-on-demand service, Video Play, has enabled the company to provide a seamless and enjoyable customer experience. With the addition of Riaad Moosa’s Life Begins, we’re excited to offer consumers even more quality content and a wider variety of entertainment on demand than ever before. We’re putting quality entertainment, into the hands of anyone with a mobile device and an internet connection.”

Vodacom Video Play is revolutionising the entertainment-streaming game by allowing consumers to watch whatever they want, whenever they want, wherever they are and for however long they want to!

“The show is very philosophical and existential. It involves the normal issues of getting older while at the same time experiencing, at a maturity where I’m supposed to be wise, a world that is completely turned on its head. It’s about how I negotiate all these things happening around me while trying to maintain a positive attitude. Through my comedic lens, I hope to put a different spin on that and hopefully I can enter my next 40 years with renewed vigour and excitement,” adds Moosa.