Sound of Freedom is based on the real story of Tim Ballard, a former U.S. Department for Homeland Security agent who conducts sting operations to rescue a young brother and sister from human trafficking in Colombia. The independent biographical drama will release in South African cinemas nationwide on Friday, 18 August 2023.
Sound of Freedom is directed by Sean McNamara and written by Adam Mason and Tyler Hisel. The film stars Jim Caviezel (The Passion of the Christ) as Tim Ballard, a former U.S. Department for Homeland Security agent who conducts sting operations to rescue children from human trafficking. Released in the United States on 1 July 2023, Sound of Freedom received positive reviews from critics, with praise for Caviezel’s performance and the film’s message.
The film has been dubbed the “sleeper hit” of the year by critics internationally, who did not foresee the remarkable success that it has achieved at the American and European box offices. During the weekend of 21–23 July, Sound of Freedom outperformed Mission: Impossible — Dead Reckoning Part One, according to Rotten Tomatoes, taking third place in earnings behind the “Barbenheimer” behemoth in America. In the weekend prior to that, it outgrossed Indiana Jones and the Dial of Destiny.
Caviezel explained the intent behind the call to action at the end of the trailer for the film, and at the end of the film is to help people “hear the story” of trafficking children. “Our goal is to inspire two million people to attend the film’s opening weekend to represent the two million trafficked children around the world,” he said. “Angel Studios set up a pay it forward program where you can pay for someone else’s ticket who might not otherwise see it. If the ticket price is preventing you from attending, claim your free ticket.” So far the two million goal has been exceeded and is on four million and counting.
The film’s South African distributor, Gravel Road Distribution Group, have set a target to raise 10,000 tickets from everyday South Africans and corporates, for those who cannot afford to see the film in cinemas, through their #PayItForwardAngels campaign. As the population dynamics and circumstances are somewhat different to the USA, some of the funds raised will also go towards covering the cost of transport to get certain communities to and from the cinemas.
South African audiences can go to this website for more information on how to donate, or claim a ticket locally.
Benjamin Cowley, CEO, Gravel Road Distribution Group shared his anticipation about the film’s release: “Sound of Freedom tells an important story, one that all too often is hidden in alternative media. Child trafficking is a worldwide phenomenon and it is estimated that there are more people in slavery today, than ever before. I hope that through the film’s release, we can help raise awareness of the magnitude of the issue and contribute towards positive change.”