Durban FilmMart (DFM)

Explore the business of film with The Durban FilmMart Institute at the Durban FilmMart.

More Than Art House Dreams: The Economic Power of Film

The African film industry isn’t just a creative outlet – it’s a major economic driver. In 2021, projections estimated the industry’s contribution to the local economy at a staggering R7.18 billion.

A Transformed Landscape: New Players, New Opportunities

However, getting involved isn’t a walk in the park. Traditional film financing, production, marketing, and distribution have been completely reshaped by streaming services and social media content creators. This has opened doors for new players, making the industry more accessible and sparking innovation with fresh approaches. Studios are no longer the only game in town, and there’s space for creative financing, production, and distribution models.

Durban FilmMart (DFM) Poster

A Global Audience Craving African Stories

Fueling this growth is a global hunger for African content. With the growing economic power and cultural connection of the African diaspora, there’s a rising demand for authentic African stories from audiences ready and willing to pay.

DFM: Your Gateway to the Lucrative African Film Market

This presents exciting opportunities for businesses beyond the traditional film industry. The Durban FilmMart (DFM) is the ideal entry point for those exploring film finance and production. DFM is the heart of African film business, where the industry evolves and connections are made. For fifteen years, DFM has facilitated connections between financiers and producers, fostering deals and propelling African filmmaking talent onto the global stage.

DFM 2024: The Biggest Yet

In 2023, DFM brought together participants from a record-breaking 43 countries, with an audience exceeding 4,000 over 4 days. DFM 2024 is poised to surpass this achievement.

Unleashing African Visions: A Focus on Responsibility

Taking place in Durban from July 19th to 22nd, 2024, DFM’s 2024 edition, themed “African Visions Unleashed: From Disruption to Accountability,” will delve into crucial topics like social responsibility, intellectual property rights, workplace equality, and environmental sustainability in film production.